Last updated 3/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 192.97 MB | Duration: 0h 33m
Learn how to plan your brand from case studies and step by step brand building
What you'll learn
How to plan a brand from scratch
How to use systematic branding
How to research brand examples and opportunities
How to plan and design your brand
Requirements
No experience in branding needed
Description
Today is the age of authentic and eye-catching branding. The Branding Toolkit looks at a systematic method for developing a one-of-a-kind brand success around your business or idea.This course is for entrepreneurs, small business owners and branding designers for companies looking to capture branding potential. Too often, people assume they have a brand without properly matching a brand strategy to their brand potential. This Branding Toolkit 101 helps bring the true opportunity to your brand so you can achieve that potential.In this Branding Toolkit 101, you will learn what a brand is, how you can use branding to create a brand around your business and the process of branding that can help you put together a winning brand package.What you learn in the Branding Toolkit 101:· What a brand it, and why it matters· How to complete a brand plan to direct your efforts· Basics for how to build a world class brand· How to use systematic branding· How to learn from case study brands· How to position your brand· How to match messaging with meaning· How to research market, competition and industry to get an advantage· How to prepare your brand for successful deployment with quality research and planningIf you're ready to start building your brand, then enroll today!
Overview
Section 1: Introduction
Lecture 1 Building A World Class Brand
Lecture 2 Intro to Designing Your Brand
Lecture 3 Considering The Larger Brand
Lecture 4 Course Focus
Lecture 5 Course Outline
Section 2: Brand Building Basics
Lecture 6 The Brand Building Process
Lecture 7 Case Study: McDonald's
Lecture 8 Branding Your Product or Company
Section 3: How to Resarch Your Brand
Lecture 9 Ready To Research Your Brand
Lecture 10 Understanding Customers and Fans
Lecture 11 The Competitive Landscape For Your Brand
Lecture 12 Researching The Messaging
Section 4: Planning The Brand
Lecture 13 Ready to Plan Your Brand
Lecture 14 Case Study: Joe's Steaks
Lecture 15 Building Your Story
Lecture 16 Using A Brand Plan
Section 5: Designing The Brand
Lecture 17 Ready to Design Your Brand
Lecture 18 Case Study: Popular Brand Campaigns
Lecture 19 Strategies for Existing Brands and Rebranding
Section 6: Conclusion
Lecture 20 Conclusion
entrepreneurs and small business owners,designers and marketers
Homepage
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