Last updated 2/2016
MP4 | Video: h264, 600x450 | Audio: AAC, 44.1 KHz
Language: English | Size: 514.85 MB | Duration: 2h 53m
With more and more consumer time spent with mobile devices, how can brands find engagement?
What you'll learn
Understand the Mobile Landscape
Create a Clear Marketing Startegy
Target Segments
Measure Your Campaign
Requirements
A general understanding of the Mobile Principles
A general Internet knowledge
Description
"Learn Effective Mobile Marketing" course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.
Overview
Section 1: Intro to Mobile Marketing
Lecture 1 Principles of mobile marketing
Section 2: The Mobile Landscape
Lecture 2 The mobile landscape
Lecture 3 The mobile technology landscape
Lecture 4 Users and mobile landscape
Lecture 5 Players in the mobile landscape
Lecture 6 Mobile and the consumer
Section 3: Mobile Marketing & Advertising
Lecture 7 Reason for use Mobile in Advertising
Lecture 8 Regulatory bodies and codes of practice (UK)
Lecture 9 Mobile display formats
Lecture 10 Mobile non-display formats
Lecture 11 Mobile optimisation strategies
Lecture 12 Mobile targeting
Lecture 13 Proximity marketing
Lecture 14 Integrating mobile into marketing
Section 4: Planning & Design
Lecture 15 The mobile planning process
Lecture 16 Planning mobile activity
Lecture 17 Mobile design and development
Lecture 18 Principles of mobile marketing-Summary
Section 5: Continue learning with us in more Udemy courses!
Lecture 19 Bonus Lecture with Coupons Starting at $9 to the rest of our courses
Marketing Professionals,Business Owners ,Digital Marketing Agencies,Digital Marketing Students
Homepage
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