Last updated 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.04 GB | Duration: 1h 7m
Understand Product from an Academic and a Practical Perspective
What you'll learn
Understanding Marketing Mix
Definitions of Product
Classification of product
Criteria to classify product
Consumer Goods
Business Goods
Product Quality
Product Mix
Three levels of a product
Product Life Cycle
Branding and branding strategies
Brand equity
Requirements
You are ready!
Description
We can not deny the importance of understanding the "Marketing Mix", also commonly called, The 4 Ps of Marketing. On top of the list of the Ps, we have Product. This course is designed to cover topics related to this important "P" of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies. I hope that you will learn new concepts in this course which is benefit you in your academic, as well as, your practical endeavours. Let's start!
Overview
Section 1: Introduction
Lecture 1 Introduction to the course
Section 2: PRODUCT : The First P of Marketing
Lecture 2 Definition of Product
Lecture 3 Classification of Product
Lecture 4 Consumer Goods
Lecture 5 Business Goods
Lecture 6 Product Quality
Lecture 7 Product Mix
Lecture 8 Three levels of product
Lecture 9 Product Life Cycle
Section 3: Branding & Branding Strategies
Lecture 10 What is a Brand?
Lecture 11 What is Brand Equity?
Lecture 12 Branding Strategies
Business administration students,Management sciences students,Marketing professionals,Product developers,Businesses who want to learn about product
Homepage
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