Duration: 2h 31m | Video: .MP4, 1280x720, 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 701 MB
Genre: eLearning | Language: English
In this class, we'll dive deep into details of setting the 14 most useful tags for your online business.
We will start with the basic tracking tags like, scroll, time, and click tracking and transition to some more advanced concepts like lookup tables, cookies, and custom dimensions for Google Analytics.
By the end of this class, you will become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.
You'll be able to come up with your own tag ideas, implement them confidently, and all that without any special technical knowledge.
We'll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.
We'll take a look at how custom dimensions can help you exclude your internal traffic and how the visibility trigger can replace or improve your scroll tracking.
With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager. We'll also take a look at Google Analytics 4 (GA4), how to set it up, and trigger custom events.
If you don't know anything about the Google Tag Manager then I would strongly suggest you take the "The Most Complete Introduction to Google Tag Manager (GTM) for 2021" class first as it will give you the base upon which you can build in this class.
But, if you are familiar with Google Tag Manager and need to expand your knowledge or learn how to set up a specific tag then jump right in.
So, let's get started!
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