Free Download Udemy - Account- Based Marketing (ABM) Step By Step
Published 5/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 22m | Size: 755 MB
Learn Account-Based Marketing strategy, high-value account targeting, personalized campaigns, and sales alignment
What you'll learn
Build and implement a complete Account-Based Marketing strategy
Identify and prioritize high-value accounts using intent data
Develop personalized multi-channel ABM campaigns that convert
Align marketing and sales teams to drive measurable ABM success
Requirements
No prior ABM experience needed. Ideal for beginners and professionals eager to learn strategic marketing
Description
Are you ready to move beyond generic B2B marketing tactics and start focusing on the accounts that matter most? In this comprehensive course, "Account-Based Marketing (ABM) Step By Step," you'll learn how to design and implement a structured ABM strategy that targets high-value accounts, delivers personalized engagement, and drives real business growth.Whether you're a marketing manager, sales professional, business developer, or entrepreneur, this course will equip you with the tools to align your sales and marketing efforts around the right prospects. You'll move step-by-step through the entire ABM lifecycle-from identifying ideal customer profiles (ICPs) and selecting high-value accounts, to building personalized campaigns and leveraging automation for scale.Using a practical use case and real-world examples, you'll learn how to use CRM platforms, intent data, AI tools, and multi-channel tactics to reach decision-makers more effectively. We'll walk you through the ABM funnel, demonstrate how to measure engagement and revenue influence, and provide strategies to optimize your campaigns over time.Each step includes actionable techniques such as:Researching and prioritizing accounts using data and analyticsDeveloping tailored messaging across email, social media, and eventsAligning sales and marketing for a seamless handoff and shared goalsUsing automation tools like HubSpot, Salesforce, and Marketo to scale outreachMeasuring key ABM metrics including engagement rates, pipeline growth, and revenue impactYou'll also explore advanced ABM techniques, including how to expand ABM into mid-market and SMB segments, use ABM for account retention and growth, and adopt emerging trends such as AI-driven personalization and predictive analytics.The course wraps up with a hands-on final project where you'll create your own comprehensive ABM strategy-putting theory into action and solidifying your learning.Enroll now and gain the skills to execute Account-Based Marketing campaigns that get attention, generate qualified leads, and close deals faster.
Who this course is for
This course is designed for B2B marketers, sales professionals, marketing managers, business developers, and entrepreneurs looking to engage high-value accounts through personalized, data-driven strategies. It's ideal for anyone interested in replacing broad lead generation tactics with focused, measurable ABM campaigns that align teams and deliver business results.
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