Brand Strategy, Competitive Positioning, and Communications
Published 7/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 40m | Size: 1.87 GB
Learn brand valuation, competitive strategy, luxury positioning, reputation management and consulting frameworks.
What you'll learn
Evaluate brand equity using consulting and financial valuation frameworks.
Analyze competitive advantage and identify sustainable versus temporary market positions.
Assess luxury brand portfolios and recommend strategic growth, acquisition, or divestment decisions.
Measure the business impact of creative leadership on brand performance and financial value.
Quantify reputational risk and develop strategic response frameworks for fashion businesses.
Apply consulting methodologies to solve real-world brand strategy and positioning challenges.
Requirements
Basic understanding of business strategy or marketing is recommended.
Interest in fashion, luxury brands, or corporate strategy.
No previous consulting experience is required.
A willingness to analyze business decisions using financial and strategic frameworks.
Description
In today's fashion industry, a brand is far more than a logo or marketing campaign-it is one of the company's most valuable strategic assets.
This course explores how management consultants evaluate brand strength, competitive positioning, and long-term value creation within the global fashion industry. Rather than focusing solely on branding theory, you'll learn structured analytical frameworks used by consultants, investors, and senior executives to assess strategic performance.
You'll discover how brand equity can be valued using financial methodologies, how competitive advantages are created and sustained, and why some fashion brands maintain leadership while others rapidly lose market relevance.
The course also examines portfolio strategy within global luxury groups, helping you understand when acquisitions, divestitures, and brand expansion create value. Through real-world case studies from companies such as LVMH, Kering, Prada, Gucci, Burberry, and Richemont, you'll analyze how strategic decisions influence financial performance and shareholder value.
In addition, you'll explore the financial implications of creative director appointments, reputation management, and brand crises-topics that have become increasingly important in today's highly competitive fashion landscape.
Designed at an MBA level, this course combines strategy, finance, branding, and consulting methodologies to provide a comprehensive understanding of fashion brand management.
Whether you're pursuing a career in management consulting, corporate strategy, luxury management, or entrepreneurship, this course equips you with practical frameworks for making strategic decisions in one of the world's most dynamic industries.
Who this course is for
MBA students specializing in strategy, marketing, or luxury management.
Brand managers and marketing professionals in fashion and retail.
Management consultants working with consumer and luxury brands.
Entrepreneurs building premium or luxury fashion businesses.
Investors and analysts evaluating fashion companies.
Professionals interested in competitive strategy and brand valuation.
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