Derek Johanson - T-Minus 15 Minute Sales Pages is a practical AI copywriting training program that teaches entrepreneurs how to create structured sales pages using content they have already written. The system combines an established sales-writing framework, a trained AI copywriter, and a collection of prompts and templates to simplify the process of assembling persuasive sales copy.
Rather than asking users to generate an entire sales page from a blank prompt, the method starts with existing material such as newsletters, emails, blog posts, tutorials, social media content, and coaching transcripts. AI then uses this material alongside the program's sales letter training document to produce a first draft that reflects the user's ideas and writing style.
The intended workflow is to let AI handle much of the organization and assembly while the business owner remains responsible for the offer, messaging, strategy, and final edits.
Course Overview
T-Minus 15 Minute Sales Pages introduces a repeatable process for creating sales pages with AI. The training is based on 13 years of CopyHour methodology and a Seven Figure Sales Writing Framework. The supplied program description also references more than $800 million in student sales associated with the broader CopyHour framework.
The central idea is that business owners often already have much of the material needed to write a sales page. Their previous emails, articles, educational content, and customer communications contain ideas, explanations, stories, and language that can be reused.
The challenge is organizing that information into a persuasive sales structure. This program uses AI to assist with that process.
Participants learn how to:
- Prepare an AI workspace specifically for sales page writing.
- Collect and organize existing content.
- Provide essential information about an offer, its pricing, and its guarantee.
- Use trained prompts to assemble a complete sales page draft.
- Review and refine the generated copy so it sounds natural and reflects their own voice.
- Apply a structured sales page format with a headline, sales argument, offer, and call to action.
How the T-15 Sales Page System Works
The method follows a five-step process that turns existing business content into a structured sales page.
Step 1 - Load the Sales Letter Training Document
The first step is to upload the program's sales letter training document into a Claude project or another compatible AI workspace.
This document provides the AI with the framework needed to organize ordinary business content into persuasive sales copy. It acts as the instructional foundation for the process, explaining the structure of a sales page and the purpose of its different sections.
By providing this material before generating copy, users give the AI a defined writing framework instead of relying on a general request to write a sales page.
Step 2 - Gather Your Existing Content
The next step involves collecting material that already represents the business owner's ideas, expertise, and communication style.
The program identifies several useful
Content Sources:- Newsletters and email campaigns
- Blog posts and articles
- Tutorials and educational materials
- Social media posts
- Coaching call transcripts
- Other previously written business content
The method is particularly useful for entrepreneurs who have published content over time but have not organized it into a dedicated sales letter.
Step 3 - Provide the Essential Offer Details
After gathering the source material, users provide a smaller amount of new information about the offer.
The main details include:
- What the product or service includes
- Pricing and payment information
- Guarantee details, where applicable
- Other essential information needed to explain the offer
Step 4 - Generate the Sales Page Draft
Once the training document, existing content, and offer details are available, users run the main generation prompt.
The AI uses the supplied framework and source material to assemble a first draft. The output is intended to follow a persuasive sales page structure while drawing on the user's own ideas and language.
This is the main automation component of the system. Instead of manually moving information between different documents and writing every section from scratch, the AI handles much of the initial organization and drafting.
Step 5 - Review and Refine the Copy
The final step is to review the generated sales page and make any necessary adjustments.
The program describes this as a light editing stage, with approximately 10-15 minutes of tweaks in the intended workflow. Users remain responsible for checking the accuracy of the information, refining the messaging, and ensuring that the final page represents their offer correctly.
The goal is to reduce the amount of manual copywriting without removing the business owner's control over the finished sales message.
The Recorded Sales Page Training
The main instructional component is a recorded, over-the-shoulder demonstration in which Derek Johanson creates a real sales page from scratch.
Rather than presenting only abstract copywriting principles, the session shows the process in action so participants can observe how the AI workspace is prepared, how source material is collected, and how the prompts are used to generate the page.
The training covers:
- Setting up a Claude project or another AI workspace for sales copywriting.
- Identifying useful existing content from different business channels.
- Determining which new offer details need to be supplied.
- Using the prompts included in the system.
- Understanding the purpose of each prompt.
- Reviewing AI-generated copy and adjusting its language.
- Organizing the final page around a headline, sales argument, offer, and call to action.
The 15,000-Word Sales Letter Training Document
One of the central resources is a 15,000-word sales letter training document. It provides the copywriting framework used to guide AI when converting existing business content into a structured sales page.
The document is described as being based on 13 years of CopyHour methodology and the Seven Figure Sales Writing Framework.
Its contents include:
Sales Page Structure
The document explains the sales page structure associated with the broader CopyHour methodology. It provides guidance on arranging the different parts of a sales letter so that the information develops into a coherent sales argument.
Writing in the User's Voice
Another focus is teaching AI to work with the user's existing communication style. The goal is to avoid generic AI-generated language, particularly when the system needs to write transitions or connect different pieces of source material.
Sales Psychology and Section Purpose
The training document also covers the reasoning behind individual sales page sections. It explains why different elements are included, what information belongs in each section, and what may be unnecessary.
This helps users understand the structure rather than simply accepting whatever the AI produces.
A Framework for Personal and Client Projects
According to the program description, the same training document is used by Derek Johanson in his own AI projects and client work. It is intended to function as both a reference for the user and an instructional resource for the AI workspace.
The AI Prompt Collection
T-Minus 15 Minute Sales Pages includes a collection of prompts refined through a year of testing and development. These prompts guide different stages of the sales page creation process.
The included prompt categories cover:
- Content Gathering Prompts: Help identify and collect relevant material from existing writing.
- Sales Page Generation Prompt: Uses the collected content and offer details to produce a complete first draft.
- Editing and Refinement Prompts: Help improve the generated copy and tighten individual sections.
- Offer-Specific Prompts: Provide variations for courses, coaching programs, digital products, and services.
Sales Page Templates and Design Guidance
The program also includes sales page templates intended to make the layout process easier.
These resources provide ready-to-use structures where users can place and organize their copy. They are designed to reduce uncertainty about how a sales page should be arranged and presented.
The template materials include:
- Ready-to-use sales page layouts
- Guidance for presenting the copy in a professional page design
- Headline and subheadline formulas
- Structures that can be adapted across different industries
Bonus Resources
Two additional resources are included with the training.
AI Prompt Library
The AI Prompt Library contains prompts for business tasks beyond sales page creation. Its stated applications include:
- Content creation
- Offer development
- Email writing
- Other general business writing tasks
Rapid Offer Checklist
The Rapid Offer Checklist provides a step-by-step resource for moving from an initial product or service idea toward a live offer.
It addresses the preparation required before a sales page can be used. The underlying concept is that an effective sales page needs a clearly defined offer to present, so offer development and copywriting should work together.
This bonus is also assigned a stated promotional value of $99.
Who Is T-Minus 15 Minute Sales Pages For?
The program may be useful for entrepreneurs and digital business owners who already produce written content and want a more efficient way to turn that material into sales pages.
Relevant audiences include:
- Course creators: People who need sales pages for online courses, workshops, and educational products.
- Coaches and consultants: Professionals who want to organize their existing expertise and communication into structured offer pages.
- Digital product sellers: Entrepreneurs promoting downloads, templates, memberships, and other online products.
- Service providers: Business owners who need clear sales copy for their services and packages.
- Content marketers: People with an existing collection of newsletters, articles, and social posts that can provide source material for sales writing.
- AI-assisted business owners: Users interested in applying AI to a specific copywriting workflow rather than generating disconnected pieces of text.
The Main Purpose of the Training
T-Minus 15 Minute Sales Pages is built around a practical division of responsibilities between the entrepreneur and AI. The business owner supplies the ideas, existing content, offer information, and strategic direction. AI assists with organizing that material into a persuasive sales page structure.
The recorded demonstration, 15,000-word training document, prompt collection, and sales page templates work together to support this process.
For creators and business owners who regularly need sales pages for courses, coaching, digital products, or services, the program provides a repeatable approach to reducing the manual work involved in sales copy assembly while keeping the final messaging under their control.
Download Information
Course Name: Derek Johanson - T-Minus 15 Minute Sales Pages
Instructor: Derek Johanson
Category: Copywriting, Artificial Intelligence, Digital Marketing, Business
Content Type: Recorded Video Training, Sales Letter Training Document, AI Prompts, Sales Page Templates, Bonus Resources
Language: English
Format: .MP4
FileSize: 954.88 MB | 1 part
Course Page:
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