Released 07/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: General | Genre: eLearning | Language: English + srt | Duration: 55m | Size: 682.1 MB MB
Every business needs public relations. Leveraging the media is essential for success. But while this relationship can be mutually beneficial, a single misstep can cause a costly mistake. In this course, public relations professional Andrea Holland shows you how to avoid some of the most common public relations blunders and stay in good graces with media outlets to maintain the public's trust.
Explore typical mistakes when talking to reporters and how to write a pitch to grab the media's attention. Find out what to say instead of "no comment" to avoid looking foolish and unprofessional. Learn the dos and don'ts of enlisting support from new outlets and conducting follow-ups to boost your message down the road. By the end of this course, you'll be prepared to make trustworthy media inroads to bolster your brand and business, regardless of its size.
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