2022-11-24
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 278.22 MB | Duration: 19m
Powerful Written Communication For Leaders Techniques And Examples
About This Class
Imagine the following situation
Description
Well crafted written communication is an essential tool for leaders. Kicking off a new initiative, managing change, handling a crisis and guiding the teams in tough times are just some of the examples we'll discuss.
I take 6 essential leadership situations, explain the differences in how to communicate them and provide a full example for each.
Project Guide
Imagine the following situation
You are Steve Jobs, back as CEO of Apple in 1997
Apple is on the brink of bankruptcy
You decide you have to discontinue several of unsuccessful products in order to give focus to the company
In fact, all but a few of the products will be discontinued
You know many employees will be disappointed and affected by your decision, but you think it's necessary
Write an email to the company announcing your decision and explaining the rationale behind it, and why it's the right decision.
Attached file: examples for all situations presented in the course
Overview
Lesson 1:Intro
Lesson 2:Why is well crafted written communication useful?
Lesson 3:The update
Lesson 4:The kickoff
Lesson 5:Crisis management
Lesson 6:Ask for more
Lesson 7:Recognize & congratulate
Lesson 8:Announce changes
Lesson 9:Conclusions
Homepage
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