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Simo Ahava - Google Analytics 4 in Big Query 2023

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Free Download Simo Ahava - Google Analytics 4 in Big Query Download 2023
Getting Started
[*]Setup the BigQuery environment
[*]Link Google Analytics 4 and Google BigQuery
[*]Access the course dataset
[*]Explore the Google Analytics 4 export schema
[*]Run your first SQL query
Events & Users

  • Understand GA4's session and user data models
  • Sessionize the event data stream in BigQuery
  • Group data by users and different user-based dimensions
  • Access user properties
  • Learn how to unnest data
  • Learn about query costs (and optimization)

Engagement & Retention

  • Replicate and customize GA4's sessionization logic
  • Use "engagement" as a way to segment data
  • Build custom pathing reports to show how users navigate your website
  • Build comprehensive event reports and event funnels
  • Replicate and customize GA4's retention model
  • Integrate Google BigQuery with Google Data Studio

Monetization & Lifetime Value

  • Explore the ecommerce event schema in the GA4 data
  • Calculate ecommerce metrics
  • Explore how GA4 utilizes "items" in ecommerce events
  • Build a comprehensive items funnel report
  • Calculate and visualize the lifetime value of users

Advanced Queries

  • Learn advanced techniques for working with Google BigQuery and Google Analytics 4
  • Craft your own concept of an "engaged session"
  • Combine GA4 data with other public datasets
  • Flatten the GA4 schema to work with relational databases
  • And many more.this section is constantly updated with new content

Sales Page:

Code:
https://www.teamsimmer.com/checkout/ga4-google-bigquery/bq-course-page/



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