Think Like a Commercial Leader B2B Sales, Pricing, Strategy
Published 7/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 55m | Size: 806.54 MB
The Commercial Fundamentals System - key accounts, negotiation and team leadership from real experience
What you'll learn
Think commercially - see the full chain from customer need to sustainable margin, the way a commercial leader does
Understand what customers really want in B2B and B2C, and segment them by need and behaviour
Price with confidence using value, not just cost - and use pricing as your most powerful commercial lever
Structure a commercial conversation and handle objections without discounting or pressure
Manage key accounts strategically and spot the early signs of a client you're about to lose
Plan commercially - set targets that mean something and turn them into concrete weekly action
Lead a commercial team under pressure, with clear expectations and real accountability
Use CRM, Business Intelligence and e-commerce as decision tools, not just technology
Build your own 30-day action plan to apply everything from day one
Requirements
Some experience in sales, business, or management - this is not an absolute-beginner course
No formal commercial or business education required
An open mind and willingness to think differently about the commercial side of your work
Description
You already sell. You already deliver results. But you can feel that the next level takes something more than instinct.
This course is about that "something more" - the shift from selling well to thinking like a commercial leader.
I'm Nikolay Nikolov. Over seven years I've led commercial operations at the highest Level: five years as CEO of a €50M+ trading business, and the last two as Chief Commercial Officer and board member in industrial manufacturing. I've delivered over 40% revenue growth, built brands from nothing, led teams of more than 90 people, and negotiated with some of the leading retail chains in Europe.
This is not theory from a textbook. Every module is built on real commercial decisions - the kind you only learn by making them, under pressure, with real money on the line.
What makes this course different
Most sales courses teach you techniques. This one teaches you to think - to see the whole commercial picture the way a commercial leader does: the customer, the product, the price, the margin, the team, and the decisions that connect them.
You'll learn through real cases, not invented scenarios
- A €160,000 export deal saved 10 days before Christmas
- A brand launched from scratch against a market leader
- A price negotiation held firm against one of Europe's largest retail chains
- A production crisis solved to deliver a major order on time
- A commercial team turned from individuals into a real team
What you'll learn
Across nine focused modules, you'll build the complete commercial foundation
- How commercially minded people think - the built-in filter behind every good decision
- How to understand what a customer actually wants (B2B and B2C)
- How to think in portfolios and price as your most powerful lever
- How to structure a commercial conversation and handle objections
- How to manage key accounts - your most valuable partnerships
- How to plan commercially: from ambition to concrete action
- How to lead a commercial team under pressure
- How to use digital tools (CRM, BI, e-commerce) to make better decisions
- How to turn all of it into your own 30-day action plan
Who this course is for
Salespeople with some experience who want to move from selling well to thinking strategically
Entrepreneurs and small business owners who sell and lead, but never had formal commercial training
Team leaders and middle managers who want to grow toward commercial leadership
Account managers who want to see the bigger commercial picture, not just their own targets
Not for absolute beginners looking for basic sales scripts or quick tricks
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