Published 7/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 553.37 MB | Duration: 0h 32m
How to use stories to build a strong and enduring relationships with your customers
What you'll learn
Why you should have an authentic brand story
Why quality and usefulness of your product or service isn't enough for customers
How to test the impact your brand stories will have on your customers
How to differentiate your story from your competitor's
Requirements
This course is perfect for anyone who is interested in the field of branding and marketing.
Description
With this book-based course, learn from best-seller All Marketers Tell Stories by Seth Godin in bite-sized video lessons.Challenging the premise that marketers need to lie or embellish the truth to sell products or services, Seth Godin explains why instead of lying, marketers need to focus on telling authentic stories that resonate with consumers in his book, All Marketers Tell Stories. Watch this series if you want to build strong and enduring relationships with your customers, as Gary Ross, a principal at thoughtLEADERS LLC offers insights from the book and shows you how to weave compelling stories. Upskill with book-based courses by Emeritus InsightsNow get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.
Overview
Section 1: All Marketers Tell Stories
Lecture 1 Stories That Resonate
Lecture 2 Shape Consumer Worldviews
Lecture 3 The Power Of The "New"
Lecture 4 Stories That Matter
Lecture 5 Be Careful Which Stories You Tell
Lecture 6 Demonstrating Authenticity
Lecture 7 Dealing With Competition
Lecture 8 Being Remarkable
Lecture 9 Summary of Insights
Lecture 10 Assessment Video 1
Lecture 11 Assignment 2
Lecture 12 Assignment 3
Budding marketing and branding professionals,Entrepreneurs who are looking for new ways to brand their products or services,Anyone who is interested in understanding more about marketing and branding
Homepage
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